Cello World, established in 2018, is a well-known Indian company specializing in consumer products. It holds a prominent position in various sectors, including consumer houseware, writing instruments and stationery, as well as molded furniture and related products. The company ranks among the top brands in the Indian consumer goods market.
Cello World has a strong track record of successfully expanding into new business segments and product categories. In 2017, the company introduced its glassware and opalware products under the ‘Cello’ brand. Additionally, the ‘Unomax’ brand was launched in 2019 for writing instruments and stationery, and a cleaning aids business was initiated in 2017 under the ‘Kleeno’ sub-brand (part of the ‘Cello’ brand). As of June 30, 2023, Cello World offers a wide range of 15,891 stock-keeping units (SKUs) across its diverse product categories.
As of the same date in June 2023, Cello World operates 13 manufacturing facilities at five different locations. These facilities have a combined annual production capacity of 57.77 million units for consumer houseware products, 15,000 tonnes for opal ware and glassware, 705 million units for writing instruments and stationery products, and 12.8 million units for molded furniture and related products. Furthermore, the company maintains a quality control team consisting of 59 employees.
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